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SEO AUDIT MASTERCLASS: How to do a Manual SEO Audit in 2020
INTRODUCTION
Welcome Message (1:58)
About Your Instructor (5:59)
Who Is This Course For (8:30)
How To Get The Most Out Of This Course (2:45)
What Is The Purpose Of An SEO Audit (7:22)
How Often To Do An SEO Audit (9:24)
TRAINING - HOW TO DO A MANUAL SEO AUDIT IN 2019
USER EXPERIENCE (UX) (38:56)
IMPROVE ONPAGE SEO (29:44)
ONSITE SALES STRATEGY (15:18)
DNS SETTINGS (5:11)
MOBILE-FRIENDLY PAGES (11:00)
SECURE HTTPS URL (3:42)
HTML VALIDATION CHECK (3:02)
ROBOTS.TXT (3:45)
PANDA & PENGUIN CHECKS (18:14)
SITE SPEED AND LOAD TIME (DESKTOP & MOBILE) (18:20)
URL CANONICALIZATION (6:46)
SITE STRUCTURE (8:34)
PAGE TITLES (14:28)
PAGE DESCRIPTIONS (7:29)
SITE CRAWL (TO IDENTIFY ISSUES) (10:50)
ANALYZING SEARCH TRAFFIC WITH GOOGLE ANALYTICS (5:22)
BACKLINKS REVIEW: BACKLINK PROFILE ANALYSIS (6:36)
BACKLINKS: “CONTENT GAPS” (4:17)
ORGANIC RESEARCH (TRAFFIC) (6:46)
ORGANIC RESEARCH (KEYWORDS) (4:26)
“CONTENT GAPS” (KEYWORD GAP) (8:54)
KEYWORDS: ADDITIONAL RESEARCH (12:36)
KEYWORDS USAGE (3:44)
CONTENT STRATEGY (23:24)
DWELL TIME (4:23)
OUTBOUND LINKS & INTERNAL LINKS (8:34)
INDEXING (10:17)
RANKING FOR BRAND NAME (9:13)
SCHEMA (4:38)
LANGUAGE (5:05)
SOCIAL SIGNALS (6:50)
GOOGLE MY BUSINESS (10:49)
LOCAL SEO (7:50)
OPTIMIZE FOR FEATURED SNIPPETS (5:45)
ADDITIONAL THINGS TO CHECK (4:11)
CONCLUSION + RESOURCES
FINAL THOUGHTS (3:05)
SEO AUDIT RESOURCES (4:41)
SEO TOOLS TO GET YOU STARTED (8:35)
SEO NEWS RESOURCES (2:22)
TOP EXPERTS TO FOLLOW (2:00)
OTHER INTERESTING INFORMATION (2:24)
BONUS - SEO TRENDS FOR 2019
SEO TRENDS FOR 2019 (20:41)
BONUS: 2020 HOT SEO Strategies, You Can Not Afford to Ignore!
2020 HOT SEO Strategies, You Can Not Afford to Ignore! (14:11)
SPECIAL EVENT: DIGITAL INSIGHTS FROM TOP WOMEN IN TECHNOLOGY FOR 2021 AND BEYOND
PART 1 (13:07)
PART 2 (7:36)
PART 3 (9:20)
PART 4 (5:57)
PART 5 (5:58)
PART 6 (10:57)
PART 7 (6:00)
PART 8 (2:53)
BONUS LECTURE - DO NOT MISS! (0:22)
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PART 1
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