INTRODUCTION
DEFINING YOUR STRATEGY
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DEFINING YOUR BUSINESS OBJECTIVES (3:37)
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PLANNING AHEAD (2:42)
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THINGS TO CONSIDER FOR YOUR STRATEGY (7:34)
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HOW TO FIND YOUR NICHE (21:54)
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WHAT APPROACH TO TAKE WHEN IT COMES TO TECHNOLOGY (7:22)
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UNDERSTANDING YOUR TARGET MARKET - IT IS ALL ABOUT DEMAND (3:00)
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THE KEY TO BE SUCCESSFUL IN YOUR NICHE MARKET (1:52)
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BUILDING YOUR BRAND (3:22)
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MARKETING (4:59)
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RESEARCH YOUR COMPETITION - DIG DEEP TO FIND OPPORTUNITIES (2:09)
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OUTSOURCING (1:42)
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HIRING (3:08)
PLANNING YOUR NICHE WEBSITE
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DO YOU NEED A WEBSITE? (4:25)
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WHAT MAKES A NICHE WEBSITE SUCCESSFUL (3:14)
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WEBSITE BRIEFING (7:25)
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WEBSITE STRUCTURE (4:55)
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WEB DESIGN & USER EXPERIENCE (3:09)
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DOMAIN NAME (2:36)
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HOSTING (1:41)
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LOGO (2:13)
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MARKETING ON YOUR WEBSITE (3:16)
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CONTENT STRATEGY (11:09)
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SEO - FIRST (1:40)
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CONVERSIONS (2:28)
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WEBSITE CHECKLISTS (15:51)
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UPDATING YOUR WEBSITE (1:32)
HOW TO MAKE MONEY FROM YOUR NICHE WEBSITE
CASE STUDY
RESOURCES
CONCLUSION
SPECIAL EVENT: DIGITAL INSIGHTS FROM TOP WOMEN IN TECHNOLOGY FOR 2021 AND BEYOND
