Search Engine OptimizationMany have said in the past that SEO is dead. The market has proven over and over again that if your business ignores SEO it will be the one that will probably die. Are you willing to take that risk? According to a recent study the SEO industry is expected to grow to 79 billion dollars by 2020. There is demand and there is intense competition from companies to rank high on the search engine results. If you don't take action, your competition will. The intention is NOT to scare you but to state the facts.
Do you need an SEO HERO?
I optimized my first website for the search engines in 1999. Google back then was in Beta and relatively unknown. The big players were AltaVista, HotBot, Excite, and Yahoo. Who remembers WebCrawlers and when people were seeking information on the web they were called “web serfers”? I bet you haven’t heard that term in a while!
Since then things have changed dramatically. While Google has become the dominant player, there are opportunities to be found in many other places online, and should not be ignored. YouTube is a primary example, and social media websites should be part of every SEO strategy as well. The reason is simple. People use search terms in those sites to find products and services, so, when as an example Facebook has over 2 billion monthly users, this is a platform that should not be ignored.
If you want to be found you need to be everywhere, especially where your potential clients are. You definitely need to rank high on Google, but if you sell products on line, you also need to optimize for Amazon, Etsy, and other platforms. When there is so much competition, it is the small opportunities that create leverage for growth.
As your SEO HERO, my goal is to define your overall strategy and explore what steps you need to take in order to achieve the best possible results. We will start with the basics and focus on Google, and then we will expand in other platforms. I have seen so many visually amazing websites, but their developers haven’t even done the very basics to attract attention from Google, as an example adding titles on pages and using the right keywords and tools.
Search engine optimization is here to stay. While it may take different forms – remember years ago the top player was Altavista, now it is Google, in a few years it may be Amazons Alexa, or a new platform using Artificial Intelligence – people will always search to find products and services. Companies who are open to change and new opportunities will be the ones that will survive and thrive.
Why Search Engine Optimization (SEO) is important for your business
This is a simple way to describe the work our SEO expert consultants are doing, and why Search Engine Optimization (SEO) is so important.
Just pretend for a moment that you are a castaway on a remote island. Your only way out is to get the attention of the ships or the planes that are passing by. You can do many things to accomplish that. As an example you can start a fire with the hope that someone will see the smoke, or write with big letters SOS in the sand. If you don’t do anything, then you will not catch anybody’s attention. And if you send the wrong signals, as an example if you seem threatening and you start throwing arrows to anyone who approaches, they will just leave you alone.
Taking the necessary steps to get the proper attention and send the right signals are crucial for your survival. That is how you need to treat your relationship with Google and other search engines. Your business is the one stranded on a remote island, and Google represents the ships and boats that will ensure your survival.
The choice is always yours. You can choose to do nothing and let Google robots pass by your website and ignore you, or you can hire a search engine optimization expert to help you explore the many possibilities. In any case if you are not happy with the current results, you owe it to your business to investigate what should be done next. I would be more than glad to have a conference call with you and explore how I can help you – no strings attached – unless we both feel that we are the right fit for each other.
What does Search Engine Optimization (SEO) involve?
Top positions on the first page of major search engines is the ultimate goal of every online business. Top rankings bring more traffic and more traffic creates additional opportunities for potential sales. Achieving top positions can be accomplished through search engine optimization.
There are three methods of Search Engine Optimization applied by our SEO Expert Consultants:
Research refers to all the steps to understand your websites, current status and competition. Examples of research are:
- Market Research
- Niche Research
- Competitor analysis
- Keyword analysis
- Data Gathering
- Webmaster tools (check for crawl errors, broken links, HTML improvements needed, etc.)
On-Page Optimization refers to all the techniques applied on your website pages to make them search engine friendly. Examples of on-page Search Engine Optimization techniques are:
- Add XML Sitemap
- Add proper navigation
- Add Robots.txt file
- Check Meta Tags
- LSI Keywords
- Have quality outbound links
- Check for duplicate content
- Monitor bounce rate
- Check mobile friendliness
- Check/Improve speed
- Use 301 redirects for rewritten URLs
- Test site for current Schema
Off–Page Optimization includes strategies applied anywhere but your actual website. Examples of off-page SEO techniques are:
- Find unlinked URLs and brand mentions
- Use competitor research data to get links
- Create social media profiles
- Guest posting on influencer websites
- Submit to curating platforms (Flipboard/Scoop.it/Alltop)
- Find Q&A sites to build authority and links on to those sites
- Get on magazine and newspaper websites
- Get on sites that offer awards
- Local Search
- YouTube SEO
- Podcasting (Apple store SEO)
- Amazon SEO
Can I promise that your website will be at the top of Google’s organic search results?
The simple answer is no.
The fact is that anyone who makes such a promise doesn’t understand SEO and simply gives you false hope to get your business. Google change their algorithm constantly and what works now may not work tomorrow. This is a very active and constantly changing industry and keeping up with the most recent updates is of crucial importance.
While I cannot promise that your website will be the first result on Google, myself and my team of seo expert consultants will do our damned best to get you there. By understanding your clients, who they are, what are their needs, what keywords they use when they do online searches and in combination with other techniques (example: Google PPC, social media), we will develop strategies to find niche opportunities and achieve the best possible results.